Social Influence

What does social influence research actually show about relationships and online behavior?

You read a headline about social influence and wonder whether a relationship can really shape your online behavior or feelings.

The research answer is yes in some settings, though each finding belongs to its own group, platform and measure.

The studies gathered by Services Australia and the DSS cover social media use, close relationships, online aggression, work and digital support. This article keeps their results tied to those settings.

The clearest answer comes from a systematic review of Internet use among people with intellectual disability. Social media and social networking were the most often reported uses.

Emotional distress was the most common risk category. That result describes reported patterns. That result does not prove that social media caused the distress.

Three seals, three answers.

Three questions are sealed here at the top. As you read, each one opens at the exact section that answers it — and any seal still shut at the end is the page’s debt, visible.

What social influence means in relational research

You arrived with a headline in mind and need to know what the words really cover.

In this research, social influence means that people, relationships or group settings connect with a reported choice, feeling or action.

The link can run in more than one direction. A person’s feelings may shape how they use a platform. Their online experience may then shape a later feeling.

Some studies test time order. Others measure people once.

That difference matters for every headline. A cross-sectional result can show that two things occur together. It cannot show which one came first.

One review explains why digital behavior needs careful labels. Researchers have used many definitions of social media over time. Results from studies with different definitions may not compare well.

Relational research also looks beyond one person. An actor-partner study of Facebook maintenance found that caring related to friendship satisfaction and liking for both people in a pair.

Sharing showed negative actor, partner and interaction effects. Surveillance showed a positive actor effect.

Those terms describe measured links in that study. They do not sort every caring act, share or check into a good or bad category.

The practical reading rule is simple. First identify the relationship. Then identify the platform. Finally identify the exact outcome the study measured.

Why the same headline can point to different findings

You may see one headline about online influence and expect one clean answer. The studies point to several kinds of social effects instead.

A study of Facebook use among college students found that online social support extended general social support.

Another study found that frequent interaction related to distress through communication overload and lower self-esteem.

Both findings concern social media. They measure different paths and different outcomes.

Close relationships add another layer. Participants who reported more technoference also reported more technology conflict, lower relationship satisfaction, more depressive symptoms and lower life satisfaction.

That result records a group pattern. The group pattern does not show that every phone interruption creates those outcomes.

It also does not show that one partner caused the other person’s report.

Daily diary work on partner phubbing gives a narrower result. People reported lower relationship satisfaction and more anger on days with high perceived partner phubbing.

Another diary study found no lower daily relationship satisfaction on days when phubbing occurred.

The difference may reflect the measure, the sample or the study design. It shows why a strong headline needs the exact moment and outcome.

For the reader, the useful question is whether the headline names a setting and a measured result. A broad claim about all relationships goes beyond these findings.

First — a note to someone else.

Someone you love is having their hardest day right now, with social in the mix. Not you today: them. What would you actually say?

Thoughts arrive as first drafts. The lab below is where you edit one and feel the sentence loosen.

Reframe lab.

The thought that hurts is usually not a fact — it’s a fact wearing a distortion. You don’t argue it away; you check it. Pick the shape your thought is taking. This is a thinking exercise borrowed from therapy homework, not therapy itself — if a thought feels too heavy to check alone, that’s exactly when a professional helps.

The strongest direct finding from the review

You are trying to place your own question beside the research record. One systematic review gives the clearest direct view of how social connection and risk appeared together.

The review examined Internet use by people with intellectual disability. Social media and social networking formed the most frequently reported type of Internet use.

Emotional distress formed the most common reported Internet risk category.

That finding answers the headline at the level the evidence supports. Social influence research can show that digital social activity and emotional outcomes appear in the same body of evidence.

It does not show that social networking caused emotional distress. It also does not show that every person in the review had the same experience.

The review’s categories help readers spot two common errors. First, a use pattern does not equal a health effect. Second, a risk category does not describe every user.

Keep the result in its setting. The review concerned people with intellectual disability and reported Internet use.

It does not license a claim about all users, all platforms or all relationships.

This is why the headline should describe a measured pattern. It should avoid turning a population finding into a personal verdict.

What follows rests on a handful of cited figures. Here they are, receipts attached.

The figures that carry the argument.

These are the strongest cited findings here, each quoted in its source’s own words, with the receipt alongside.

How relationships shape online support and stress

You may be reading a headline because online contact feels helpful in one moment and tiring in another. The research records both kinds of experience.

Text messaging and in-person support did not produce the same result in one stress study. In-person support linked with higher positive affect than text messaging in both experiments.

Other work found that private messaging and posting or commenting related to more perceived social support among Asian and Asian American participants during the COVID-19 period.

That support contributed to better reported well-being.

These results can sit together. One study compares forms of support during stress. Another examines social media links with support and well-being.

The setting changes the meaning of contact. A text can carry support. Face-to-face contact may carry more positive affect in a given experiment.

A public post can connect someone with a wider group.

Attachment also appears in the evidence. Greater attachment anxiety and less avoidance in attachment relationships both related to problematic social media use.

The study described well-being as a mediating factor.

That wording matters. A mediator describes a statistical path in the study. It does not prove a single hidden cause.

For the reader, a relational headline becomes clearer when it names the kind of contact. Private support, public posting, phone interruption and partner attention are different social events.

The measured outcome may also differ. Researchers have recorded positive affect, perceived support, well-being, anxiety, depression and relationship satisfaction. One result cannot stand in for all of them.

Every section above has roots. Here they are, drawn as a tree — leaves quoted, receipts attached.

Every branch a section, every leaf a source.

Every branch below is one of this page’s own sections; every leaf is a finding it stands on, quoted exactly, receipt attached.

You have read enough about minds in general. This one maps yours — drawn live from your answers, with a citation under every claim.

The Cartographer.

You’ve been navigating by a map you’ve never seen. Over thirty quick questions we’ll draw it — every line cited to the science, none of it invented. Answer honestly, not aspirationally; there are no right answers, only true ones.

What online influence can change in behavior

You may wonder whether influence means that another person changes what you do. Some experiments found changes in stated choices or reported willingness.

A study of risky sexual online behavior found that descriptive peer norms and injunctive peer norms both predicted adolescents’ engagement.

One study of social networking photos found that sexually suggestive photos changed estimates of peer behavior and increased reported willingness to engage.

Those findings concern adolescents and specific online material. They do not show that exposure always changes later real-world behavior.

Online influence can also work through agreement and silence. In a study of political content, agreeable posts predicted speaking out. Disagreeable posts reduced opinion expression.

The result supported a spiral of silence pattern in that social media setting.

Comments can matter when a topic feels personal. Research on Facebook news channels found that relevant arguments influenced readers more than subjective opinions when the topic had personal relevance.

Social modeling can spread beyond direct contact.

One study found more reported aggression among people whose social network included players of violent video games, even when those participants did not play such games themselves.

These results describe social exposure and reported behavior. They do not prove that one friend or one post caused a later act.

The reader-facing lesson is to ask what changed. Did participants choose, report willingness, speak out, estimate a norm or show a measured behavior? A headline can blur those outcomes.

Remember the note you left? It has been waiting for you.

A note from a stranger.

a note from a stranger.

Why relational influence can help or harm

You may see a positive headline and a negative headline about the same platform. The difference often sits in the relationship behavior and the outcome.

Caring behavior on Facebook related to friendship satisfaction and liking. Social support through Facebook helped college students obtain online support. Communication apps related to higher social capital in one study.

Other patterns carried strain. Technology interference in couples related to conflict, lower relationship satisfaction, depressive symptoms and lower life satisfaction.

Social comparison shows the same split. Facebook use related to greater social comparison and self-objectification.

Those factors related to lower self-esteem, poorer mental health and greater body shame for women and men in one study.

Instagram interaction related to lower loneliness only among people with low social comparison orientation. The same platform can therefore sit beside different outcomes for different users.

Online relationships can also support identity. Adults with intellectual disabilities reported sharing online identities that did not focus on or hide impairment. They both provided support and received support online.

That result describes online identity and support in that group. It does not turn online activity into a general mental health promise.

Social influence is therefore conditional in the plain sense. The person, the relationship, the activity and the outcome all matter.

A fair headline keeps those parts visible. It avoids calling influence harmful or helpful without naming what happened and to whom.

Say what’s going on — leave with a next step.

Most psychology writing ends where your real problem begins. Describe what’s going on in your own words; this is a signpost, not a diagnosis — it maps your words to what people in similar spots find useful, and above all to WHEN and where to bring in a real human. It never replaces one.

If any of this pressed on something tender, the help below is real and free, there whenever you need it.

Finding support

In crisis right now?+
In the US, the 988 Suicide & Crisis Lifeline gives free, confidential support — call or text 988. Anywhere in the world, findahelpline.com lists a line for your country.
Looking for ongoing help?+
Consider speaking with a licensed counselor. psychologytoday.com lets you search by concern and by insurance.

One last move before the close: press this page into a single sentence of your own — the when and the how, decided now.

The One Sentence.

Nothing on this page matters until it becomes one sentence in your voice — an if-then with its own when. Write it while the reason is still fresh; that is the whole trick.

And to honour the receipts above: here is how this page itself was built, device by device.

How this page works on you.

Every device this page uses to hold your attention, named and sourced. Sites built on dark patterns cannot print this panel without confessing; a site built on receipts can end with it.

If part of your situation reaches past this page, the guides below cover the next step directly.

What a careful headline can claim

You have reached the point where a headline needs a clear test. The strongest version states the group, the social setting and the measured result.

A headline can say that remote public-sector employees mentioned 17 aspects of relational communication that changed after moving to full-time remote work.

It can say that algorithmic agents signaled reduced employer commitments to relational inducements during recruiting in one study.

Those claims stay close to their evidence. They name the workplace setting and the reported perception.

A headline can also describe a link between perceived partner phubbing and anger in a daily diary study. It should avoid saying that phone use always damages a relationship.

For social media, the wording should identify whether researchers measured use, support, comparison, distress, mood or behavior. A headline about social influence needs that anchor.

Agent-based modeling adds a wider view. These models can reveal nonlinear group patterns and emergence. Researchers use them to study group behavior and evolutionary processes.

Model output can show how local interactions produce collective patterns such as spatial segregation and relational homophily. A model remains a model. It helps explain how patterns might form.

It does not replace evidence from people’s reported or observed behavior.

The reader can use one final check. Ask whether the headline claims a result that the cited study actually measured.

Then ask whether it adds a cause, a diagnosis or a universal rule.

The evidence supports situated observations. It supports careful links between social relationships, digital activity and reported outcomes. That is the real force of relational social influence research.

This is general information about the mind, not therapy or a diagnosis. If things feel hard, please consult a professional. In a crisis, reach a free, confidential crisis hotline right away; findahelpline.com lists one for your country.

Built on the record, not on vibes

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Can Psychological Traits Explain Mobility Behavior During the COVID-19 Pandemic?: Overall, our analyses reveal robust relationships between traits and regulatory compliance (mobility behavior), both before and after region-specific legislative interventions, and the global declaration of the…
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Contextualizing privacy on health-related use of information technology: Using an experimental design where we randomly assign participants to either a disease concerns or control condition, we find that salient COVID-19 concerns decrease intentions to download contact tracing apps.
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COVID-19 crisis and digital stressors at work: A longitudinal study on the Finnish working population: However, technostress and work exhaustion decreased among workers already accustomed to using SMC at work before the crisis.
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COVID-19 Information Seeking on Digital Media and Preventive Behaviors: The Mediation Role of Worry: Specifically, seeking COVID-19-related information on MSNs, SLSSs, and online news media was directly associated with preventive behaviors.
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Cyberbullying research — Alignment to sustainable development and impact of COVID-19: Bibliometrics and science mapping analysis: Further, studies on COVID-19 impact revealed a definitive increase in occurrences of Cyberbullying stemming from concurrent infodemics and confinement-induced digital…
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Digital Disinformation About COVID-19 and the Third-Person Effect: Examining the Channel Differences and Negative Emotional Outcomes: This study contributes to existing research by linking exposure to disinformation in different digital channels, the TPEs, and emotional outcomes in the context of a…
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Digital inequality in communication during a time of physical distancing: The case of COVID-19: We find that people privileged in their socioeconomic status, their Internet skills and online experiences are more likely to increase and less likely to decrease digital communication during the…
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Discrimination and Well-Being Among Asians/Asian Americans During COVID-19: The Role of Social Media: Both social media private messaging and posting/commenting were associated with more perceived social support, which contributed to better subjective well-being.
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Employees’ perceptions of relational communication in full-time remote work in the public sector: The findings present 17 aspects of relational communication that the respondents mentioned as having changed because of moving to remote work.
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Extroversion and Conscientiousness Predict Deteriorating Job Outcomes During the COVID-19 Transition to Enforced Remote Work: Extroversion and conscientiousness, two traits traditionally associated with desirable outcomes, were associated with deteriorating outcomes over time.
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How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown: However, anxious participants indicated to use social media more often to actively seek for a manner to adapt to the current situation, and to a lesser extent as a way to keep in touch with…
doi.org · tier A
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How new ways of working during COVID-19 affect employee well-being via technostress, need for recovery, and work engagement: Much of these relations is indirect, via reduced technostress and need for recovery, and increased work engagement.
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How Parents and Their Children Used Social Media and Technology at the Beginning of the COVID-19 Pandemic and Associations with Anxiety: Among parents, higher anxiety was related to using social media for both social support and information seeking.
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Internet-Related Behaviors and Psychological Distress Among Schoolchildren During the COVID-19 School Hiatus: Increased time spent on gaming, social media, and smartphones was associated with greater problematic gaming, problematic social media use, problematic smartphone use, and psychological…
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Linking Self-Reported Social Distancing to Real-World Behavior During the COVID-19 Pandemic: While participants high in self-reported distancing (+1 SD) exhibited a 33% reduction in daily step counts, those low in distancing (−1 SD) exhibited only a 3% reduction.
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Mental Health Care Goes Online: Practitioners' Experiences of Providing Mental Health Care During the COVID-19 Pandemic: In contrast, in many instances, practitioners were positive about the effectiveness of treatment, and reported flexibility, a lower threshold for contact, and lack of travel time…
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Online Social Connection as a Buffer of Health Anxiety and Isolation During COVID-19: A regression analysis revealed positive relationships between health anxiety and isolation behaviors on depression and highlighted a three-way interaction effect.
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Partners’ Attachment Insecurity and Stress Predict Poorer Relationship Functioning During COVID-19 Quarantines: Greater partners’ attachment avoidance predicted lower problem-solving efficacy and family cohesion.
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Positive Technology and COVID-19: In conclusion, although the focus of tackling the direct impact of COVID-19 is important, positive technologies can be extremely useful to reduce the psychological burden of the pandemic and to help individuals in flourishing even during difficult and complex times.
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Psychological benefits of using social virtual reality platforms during the covid-19 pandemic: The role of social and spatial presence: Moreover, the perceived impact of social distancing measures was associated with an increase in use, suggesting the utility of these platforms to help users…
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Ready or Not for Contact Tracing? Investigating the Adoption Intention of COVID-19 Contact-Tracing Technology Using an Extended Unified Theory of Acceptance and Use of Technology Model: The most important predictor was performance expectancy, followed by facilitating conditions and social influence.
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Surviving COVID-19: The Neuroscience of Smart Working and Distance Learning: These effects have a significant impact on many identity and cognitive processes, including social and professional identity, leadership, intuition, mentoring, and creativity.
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The Authoritarian Dynamic During the COVID-19 Pandemic: Effects on Nationalism and Anti-Immigrant Sentiment: As anxiety about the COVID-19 pandemic increases, so too does the effect of RWA on those political outcomes.
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The Restorative Power of Nostalgia: Thwarting Loneliness by Raising Happiness During the COVID-19 Pandemic: Although feeling lonely was associated with unhappiness, it was also associated with nostalgia, which in turn conduced to increased happiness.

This article was last reviewed on August 20, 2026. Psychology is a living science — where findings are contested or have failed to replicate, we say so in the text.